Background
Golf Trips Should Be Hassle-Free—Shipping Your Clubs Should Be, Too.
Ship Sticks simplifies travel for golfers, skiers, and adventurers by providing a reliable gear shipping service. As the sole designer, I led a comprehensive website redesign to clarify the brand's value proposition and drive more bookings. Collaborating with the CEO, marketing, and customer service, I restructured key pages to align messaging with business goals, enhance user comprehension, and drive bookings, creating a cohesive and engaging digital experience.
ROLE
Lead Product Designer
TEAM
CEO
Marketing
Customer service
RESPONSIBILITIES
Research
Interaction Design
Prototyping
Usability Testing
Visual Design
Problem
Users visiting the Ship Sticks website struggled to quickly understand what the service offered and how it worked, leading to confusion and hesitation during the booking process. They needed a clear, intuitive experience that explained the value of the service and made booking seamless.
Solution
Simplifying Gear Shipping for Hassle-Free Travel
The redesigned website clarifies the service’s value, streamlines the booking process, and creates a cohesive, engaging experience for users.
View and manage your orders
Merchants can easily monitor all aspects of their transactions, from completed payments to pending and refunded items, providing full visibility into their sales activity and enabling more efficient management of open and closed orders.
Clear value proposition on the homepage
The redesigned website clarifies the service’s value, streamlines the booking process, and creates a cohesive, engaging experience for users.

White-Label Homepages for Partners
To expand reach and build trust, we created customizable white-label homepages for Ship Sticks’ partners, allowing them to offer the service directly to their customers while maintaining their own branding.

View and manage your orders
If you skipped some of the onboarding steps, we now put your account status front and center to entice the user to finish setting up so they can invest.

Clear value proposition on the homepage
The redesigned website clarifies the service’s value, streamlines the booking process, and creates a cohesive, engaging experience for users.

View and manage your orders
If you skipped some of the onboarding steps, we now put your account status front and center to entice the user to finish setting up so they can invest.

Results
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